Plum eye-swear-by volume mascara is lightweight, has a buildable formula and gives an intense black pigment. A special hourglass brush made with extra firm bristles maximises the performance of the mascara, resulting in volumising, lengthening & curling every single lash, leaving no lash behind! Made with love: with a touch of camellia seed oil. It is 100% vegan & cruelty-free.